Whitelist

A whitelist is a list of approved accounts, content, or domains that are granted special permissions or are exempt from certain restrictions on social media platforms. For example, in influencer marketing, a brand may whitelist a creator’s account to run paid ads using their content.

Whitelisting can help improve ad performance, allow broader reach, and ensure smoother collaboration between brands and creators. It’s also used in platform settings to allow trusted content through filters or moderation systems—making it a useful tool for control, safety, and targeted promotion.