XML Sitemap

An XML sitemap is a file that lists all the important pages of a website in a structured format, helping search engines like Google crawl and index the site more efficiently. It tells search engines which pages exist, how often they’re updated, and how they relate to each other.

While primarily used for SEO, an XML sitemap can indirectly impact social media performance by improving how well your content ranks in search results—making it easier for users to discover and share. A well-maintained sitemap ensures your latest blog posts, product pages, and other shareable content are visible and accessible online.