XR (Extended Reality)

XR, or Extended Reality, is an umbrella term that includes technologies like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). These immersive technologies are increasingly being integrated into social media platforms to enhance user experiences.

From AR filters on Instagram and Snapchat to VR-powered virtual events and 3D avatars in metaverse environments, XR allows users to interact with content and each other in more engaging, lifelike ways. As social media evolves, XR is playing a key role in creating deeper, more interactive digital experiences that blur the line between the physical and virtual world.